Marketing on the Internet

Note:
This page was created for use in my former teaching at the University of Pittsburgh. It is only occasionally updated resulting in many links being more of historical rather than current usefulness. Over time many links will suffer link rot.

" Companies have to understand that Web sites are not just public relations stunts or electronic billboards. The number-one mistake being made on the Web is not taking the medium seriously."

David Siegel "Destroyed" the Web -- Can He Rebuild It?

David Siegel

Section 1: Internet Basics Review

TOPIC A - Internet Terminology Review
1. Internet Technical Resources
2. LivingInternet.com
3. WhatIs.Com
4. Glossary of Internet Terms
5. Uniform Resource Locators
6. NetLearn: Internet Learning Resources
7. NetLingo.com:   [The Internet Language Dictionary]
8. Webopedia:    [Online Computer Dictionary for Internet Terms and Technical Support]
9. net.TUTOR
10. Internet: "The Big Picture"   [How it all fits together]
11. An Atlas of Cyberspace
12. Internet Mapping Project: Map gallery
13. || peacock maps ||
14. Internet Traffic Report
15. Information for Internet Service Providers

Section 2: Businesses on the Web

TOPIC A - Why Do You Want An Internet Presence?
1. Time Warner's Pathfinder!
2. Disney
3. NCSA   W3C
4. Southern Material Handling
5. UPS
6. Compaq
7. O'Bannon's Oriental Carpets
8. African Crafts Online
9. PC Flowers and Gifts

TOPIC B - Developing Your Web Presence
1. Georga Tech Graphic Visualization and Usability Center (GVU)
2. Nielsen/NetRatings

TOPIC C - Internet Presence Alternatives
1. So You Want to Run Your Own Server
2. Where did we go?!?
3. ServerWatch    ["the quintessential resource for Internet servers"]
4. The Netcraft Web Server Survey
5. Web Servers Used at the Top Sites
6. WebServer Compare   [The definitive guide to HTTP server specs]
7. Pascal's Header-Echo  [What you are sending the server]
   
8. HTTP Header Viewer  or   Display Server's HTTP-Header  [What the server sends back]
9. What "they" know about you:   Privacy.net   Cyberarmy.com   or remain   anonymous
10. States and Cookies:   Bake your own Internet Cookie!

Section 3: Basic Web Page Design

1. TOPIC A - User Interfaces
   EXERCISE 3.1: EVALUATING USER INTERFACES
   • Usage-Centered vs. Traditional Web Design
   • User Analysis
   • Designing Your Audience
   • Know your audience and their needs    Examples
   • Consumer E-Commerce Needs More Customer Focus
   • A User-Centered Approach to Designing a New Top-Level Structure for a Large and Diverse Corporate Web Site
   • Mamma's Cucina
   • Heads Together Video
2. TOPIC B - Web Page Characteristics   Loser Interface
   EXERCISE 3.2: EVALUATING WEB PAGE CHARACTERISTICS
   • The Mining Company
   • ZDNet's Anchordesk
3. TOPIC C - Graphics Considerations
   EXERCISE 3.3: EVALUATING THE USE OF GRAPHICS  
   • Why This Site Has Almost No Graphics
   • Graphic design issues applied to the Web
   • UPS
   • Time Warner's Pathfinder!
4. TOPIC D - Interactivity
   EXERCISE 3.4: EVALUATING INTERACTIVITY
   • Mamma's Cucina
   • IBM
   • Heads Together Video

Section 4: Enhancing Presence Effectiveness

1. TOPIC A - Evaluating Server Statistics
   • wwwstat: HTTPd Logfile Analysis Software
   • Apache Server Status for www.hyperreal.org
   • Accesses for Hyperreal's Web Server
   • AccessWatch [website traffic analysis tool]
   • Current system statistics for tcp.com
   EXERCISE 4.1: UNDERSTANDING VISIT STATISTICS
   • Statistics for the Internet Business Pages
2. TOPIC B - Use of Newsgroups
   • Liszt  The mailing list directory
   • Publicly Accessible Mailing Lists
   • Internet Mailing List Providers
   • Deja.com  [The discussion network]
   • Reference
   • Search with Iliad
   • USENET FAQs
3. TOPIC C - Use of E-Mail
   • Email Basics
   • Mary Houten-Kemp's Everything E-Mail (TM)
   • Email Resources
4. TOPIC D - Requesting Links
   EXERCISE 4.4: LOCATING RELATED SITES
   • Lycos
5. TOPIC E - Registering With Search Engines
   PICS Rating
   • Platform for Internet Content Selection (PICS) from W3C
   • PICS Compatible Rating Services
   • RSACi Homepage
   • SafeSurf - Making the Net Safe
   • NOTE: THE WHITEHOUSE    [ONLY USES RSACi  &  SafeSurf]
   • Safe For Kids rating description
   MetaData Tags
   • Metadata and Resource Description W3C
   • Dublin Core Metadata Template
   • META builder
   • Heaven's Gate Website   [ as copied by ZD Net ]
   • PolySort
   Search Submittal Services
   • SubmitItFree!
   • WebPromote
   • The Submittal Express
   • Bruce Clay
6. TOPIC F - Ideas for Intergrated Marketing

1. Web Site Contracts, Disclaimers and Disclosures
2. Business Resources
3. Business Lessons From Online Porn
4. Factors and Principles Affecting the Usability of Four E-commerce Sites
5. Electronic Commerce Resource Centers
6. Adbility.com     [Web Publishers' Advertising Guide]
7. Audio Ads    [Audio Advertising for your website]
8. TRUSTe: Building a Web You Can Believe In
9. The Johnstown Electronic Commerce Resource Centers [ECRC]
10. EC Related Links
11. Pronett.com    [Business Search Engine Directory]
12. Internet Marketing Center
13. Accepting Credit Cards: Getting a Merchant Account
14. What Makes a Great Web Site?
15. Market Research on the Web
16. Designing Catchy, Effective Banner Ads
17. Keeping Current with Web-based Resources
18. Collaboratory for Research on Electronic Work
19. PolySort   [Resource for Plastics and Rubber Industry Information]
20. Office Depot's Web Site Journey: A Long and Grinding Road
21. Worldwide Internet Adoption: Leaders and Laggards
22. Cybereps--your online ad sales force
23. Easy-to-Buy E-Commerce Site Design Tips
24. "Entertaining" - "Informative"

Business

1. The Electronic Scriptorium
2. The Monastery Fruitcake
3. The Holy Cross Abbey
4. Building Owners and Managers Association International
5. CNET
6. Discovery Communications Inc.
7. Hewlett Packard Corporation,
8. Jitrois
9. REALTOR.COM
10. Strictly hey-wake, heywood wakefield, haywood wakefield
11. IC3D Jeans WebSite
12. The Largest Virtual Reality Shopping Mall on the Web
13. L.L. Bean
14. A Rocky Mountain Getaway at Creek Side Lodge
15. The Outdoor Connection
16. Outdoor Connection Hunting & Fishing Trips
17. MITRE
18. Future Enterprises, Inc.
19. eBay - Your Personal Trading Community
20. MSNBC
21. The PGA of America
22. The New and Improved NetGrocer
23. Rubbermaid Corporation
24. SallieMae
25. Orioles Online Ticket Information
26. The Washington Post
27. Vendor Verification Inc.
28. The Better business Bureau
29. Vicinity Customer List

Reverse Auctions

1. e-STEEL.com
2. MaterialNet
3. SupplierMarket.com

Education

1. Bell Atlantic WORLD SCHOOL
2. Hagerstown Community College
3. Student Web Lessons Developed in Mrs. O'Neil's
   CO101 Computer Literacy Classes Spring,1998
4. Student Homepages
5. The Making of America
6. Jefferson County WV Schools
7. West Virginia Schools on the 'Net
8. Personal Pages WorldwideCollege and University Collections
9. College University Newspapers
10. College Press Network Newsstand
11. University of Tennessee Listing of School Newspapers

Government

1. Air National Guard
2. DARPA,
3. Defense Logistics Agency
4. Federal Bureau of Investigation
5. Federal Deposit Insurance Corporation
6. Federal Reserve Board,
7. Food and Drug Administration,
8. Ft. Myer Millitary Community
9. Health and Human Services
10. Independent Agencies
11. NASA, Goddard Space Flight Center,
12. National Cancer Institute  Frederick Cancer Research and Development Center
13. National Park Service,
14. National Institutes of Health
15. National Library of Medicine (NLM)
16. On-Site Inspection Agency,
17. Prince William County Government
18. U. S. Department of Agriculture
19. U.S. Department of Education
20. U.S. Federal Government List of Sites
21. U. S. Fish and Wildlife Service
22. U. S. Information Agency
23. U.S. Missions Online

NGO's Non-Profit Sites

1. Appalachian Trail
2. Appalacian Trail Conference
3. National Air and Space Museum
4. The Santa Fe Opera
5. WebMuseum

Web Design / Development Companies

1. 2-Lane Media
2. Ultraprise Corporation
3. Intercities inc.
4. Judds Online Customers
5. Entreprenuer Online
6. Vivid's clients
7. Welcome to Interactivate, Inc.
8. Jeffrey Zeldman, Site Designer- Web designer
9. Stephens Design

Web Server Hosting

1. Concentric
2. Digex
3. Exodus
4. GTE Internetworking
5. PSINet
6. UUNET
7. Verio
8. Best
9. WebCom®, Worldwide Host to Small Business
10. pair Networks
11. Intercom Online Inc.
12. 2K Web Communications Interlink 2000
13. Web-Quote Central
14. Theblade: Low cost web hosting services
15. HostPro
16. DataReturn
17. 9NETAVENUE
18. VirtuaLynx
19. Anaserve
20. ValueWeb
21. Hiway Technologies
22. Worldwide Internet
23. Interland Web Hosting
24. Summit Hosting
25. Top Choice Systems
26. Reiter Associates Web Hosting

E-Commerce Service

1. BroadVision
2. IBM Global Services
3. Pandesic
4. NexGen SI
5. Open Market

Web Application Development

1. Proxicom
2. Sapient
3. USWeb
4. Extropia.com: Web Applications Development

Business Application Development

1. Cambridge Technology Partners (CTP)
2. Deloitte & Touche
3. PricewaterhouseCoopers
4. Science Applications International

** Hark's Class Links **
** Writing for the Web **
** Web Development Basics **
** Marketing on the Internet **
** Web Site Design and Layout **
** Graphic Design for the Web **
** Management of Web Projects **